axdCoppervale Enterprises Inc. collaborates with Western Washington University’s International Business program students to develop a market research medium that could effectively help our organization to better understand the business opportunities that exist relating to energy efficiency and sustainability consulting as we expand into global markets.

Western Washington University’s International Business program to develop a market research medium that could effectively help our organization to better understand the business opportunities that exist relating to energy efficiency and sustainability consulting as we expand into global markets. In particular, Coppervale is interested to learn how we can tailor our sustainability services to best suit potential international clients’ needs within their own unique cultural frameworks.
The Western business students accepted our challenge and worked for the next three months to design a research methodology to approach this objective. There are two primary features that characterize the student’s market research model. The first feature includes a personal values, beliefs, and norms survey. The purpose of the survey is to elicit responses from actual subjects regarding their tendency to internalize and act on sustainable behaviors based on their pre-existing personal values, beliefs, and norms. The second feature is the development of regional profiles through a cultural assessment. The purpose of the regional cultural assessment is to function as a lens by which to review the feedback from the survey participants in the context of that participant’s cultural framework.

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